Getting Back to Gerber
Insight: Parents aren’t looking for tradition, they’re looking for proof.
Idea: Empower parents to see, taste, & feel Gerber's trust in every bite.
Insight: Parents aren’t looking for tradition, they’re looking for proof.
Idea: Empower parents to see, taste, & feel Gerber's trust in every bite.
Getting Back to Gerber
Every visual touchpoint should reinforce progress, innovation, and honesty.
Every meal should deliver both delight for children and confidence for parents.
Give parents an exciting bonding experience that leaves them feeling supported.
Every visual touchpoint should reinforce progress, innovation, and honesty.
Overview
Overview
Objective:
Drive reappraisal and brand trust for Gerber by embedding transparency and innovative offerings to meet the standards of modern parents.
Social Media
Experience
PR Box
Packaging
OOH
Product Innovation
Digital Experiences
Breakdown
2025
2025
Liv Koerner
Liv Koerner
Tiara Strait
Tiara Strait
Maddie Green
Maddie Green
Emery Hasenstab
Emery Hasenstab
Digital Experiences
Product Innovation
Social Media
Experience
PR Box
Packaging
Objective:
Drive reappraisal and brand trust for Gerber by embedding transparency and innovative offerings to meet the standards of modern parents.
OOH
Breakdown