Koffie Time @ Peets! is part of a larger campaign that leans into Peet's Dutch roots.

Koffietijd (coffee time) is known as an hour of rest and conversation between 10-11 am, typically over a cup of coffee. The Koffie Time app is an extension of the Peet's app that only works during, well… koffie time. When it is not koffie time, the app will let you know (the Dutch way, of course). During the hours of 10-11am, the app features flash discounts and limited time Dutch bites.