We Want to Smell You
Insight: Anime cosplayers need to pack light for conventions (and struggle with cleanliness)
Idea: Make looking good look easy
Insight: Anime cosplayers need to pack light for conventions
(and struggle with cleanliness)
Idea: Make looking good look easy
We Want to Smell You
Every visual touchpoint should reinforce progress, innovation, and honesty.
Overview
Overview
PRINT PROMOTION
DIGITAL PROMOTION
TOUCHPOINTS
The Ask:
Convince singles seeking social approval to use Dr. Bronners 18-in-1 Magic Soap
Touchpoints
OOH
Paid Media
Badge Tags
Gimmicky collectibles at conventions
Sample Handout
Perfume-inspired free sample
Lanyard
A pass is needed for convention access
Partnership
-Cleaning Panel
-Repair Station
Breakdown
2026
2026
Maddie Seabolt
Maddie Seabolt
Diana DeGroot
Diana DeGroot
The Ask:
Convince singles seeking social approval to use Dr. Bronner's 18-in-1 Magic Soap
OOH
Touchpoints
Lanyard
A pass is needed for convention access
Breakdown