We Want to Smell You
We Want to Smell You
Insight: Anime cosplayers need to pack light for conventions (and struggle with cleanliness)
Insight: Anime cosplayers need to pack light for conventions (and struggle with cleanliness)
Idea: Make looking good look easy
Idea: Make looking good look easy
Insight: Anime cosplayers need to pack light for conventions
(and struggle with cleanliness)
Idea: Make looking good look easy
We Want to Smell You
Overview
Overview
Overview
PRINT PROMOTION
DIGITAL PROMOTION
TOUCHPOINTS
PRINT PROMOTION
PRINT PROMOTION
DIGITAL PROMOTION
TOUCHPOINTS
The Ask:
Convince singles seeking social approval to use Dr. Bronners 18-in-1 Magic Soap
The Ask:
Convince singles seeking social approval to use Dr. Bronners 18-in-1 Magic Soap
Touchpoints
Touchpoints
OOH
OOH
Paid Media
Paid Media
Badge Tags
Gimmicky collectibles at conventions
Badge Tags
Gimmicky collectibles at conventions
Sample Handout
Perfume-inspired free sample
Sample Handout
Perfume-inspired free sample
Lanyard
A pass is needed for convention access
Lanyard
A pass is needed for convention access
Partnership
Partnership
-Cleaning Panel
-Repair Station
-Cleaning Panel
-Repair Station
Breakdown
Breakdown
peet's coffee
peet's coffee
<<<<<<<<<
<<<<<<<<<
>>>>>>>>>>>>>
>>>>>>>>>>>>>
dave's killer bread
dave's killer bread
-Host a Cleaning Panel
-Product Present at Repair Station
The Ask:
Convince singles seeking social approval to use Dr. Bronner's 18-in-1 Magic Soap
OOH
Touchpoints
Lanyard
A pass is needed for convention access
Badge Tags
Gimmicky collectibles at conventions
Sample Handout
Perfume-inspired free sample
Paid Media
Partnership
Breakdown