Zoe Kennedy

Objective:

Convince "working" Americans to take a mid-morning coffee break at Peets—the Dutch Way.

Mobile App

OOH

Social Ads

Activation

Koffietijd (coffee time) is known as an hour of rest and conversation between 10-11 am, typically over a cup of coffee.

The Koffie Time app is an extension of the Peet's app that only works during, well… koffie time. When it is not koffie time, the app will let you know (with Dutch bluntness, of course).

Between the hours of 10-11am, the app features flash discounts and limited time Dutch bites.

View App

Breakdown

It's Koffie Time!

Insight: Americans have turned coffee into a productivity tool.

Idea: The Dutch Way

Overview

Situational Ads

Social & Mobile

Activation

Objective:

Convince "working" Americans to take a mid-morning coffee break at Peets—the Dutch Way.

Objective:

Convince "working" Americans to take a mid-morning coffee break at Peets—the Dutch Way.

OOH

Activation

Social Ads

Mobile App

Koffietijd (coffee time) is known as an hour of rest and conversation between 10-11 am, typically over a cup of coffee.

The Koffie Time app is an extension of the Peet's app that only works during, well… koffie time. When it is not koffie time, the app will let you know (with Dutch bluntness, of course).

Between the hours of 10-11am, the app features flash discounts and limited time Dutch bites.

Koffietijd (coffee time) is known as an hour of rest and conversation between 10-11 am, typically over a cup of coffee.

The Koffie Time app is an extension of the Peet's app that only works during, well… koffie time. When it is not koffie time, the app will let you know (with Dutch bluntness, of course).

Between the hours of 10-11am, the app features flash discounts and limited time Dutch bites.

View App