

Objective:
Convince "working" Americans to take a mid-morning coffee break at Peets—the Dutch Way.
Mobile App
OOH
Social Ads
Activation






Koffietijd (coffee time) is known as an hour of rest and conversation between 10-11 am, typically over a cup of coffee.
The Koffie Time app is an extension of the Peet's app that only works during, well… koffie time. When it is not koffie time, the app will let you know (with Dutch bluntness, of course).
Between the hours of 10-11am, the app features flash discounts and limited time Dutch bites.


View App








Breakdown
It's Koffie Time!
Insight: Americans have turned coffee into a productivity tool.
Idea: The Dutch Way
Overview
Situational Ads






Objective:
Convince "working" Americans to take a mid-morning coffee break at Peets—the Dutch Way.
OOH
Activation
Social Ads
Mobile App





Koffietijd (coffee time) is known as an hour of rest and conversation between 10-11 am, typically over a cup of coffee.
The Koffie Time app is an extension of the Peet's app that only works during, well… koffie time. When it is not koffie time, the app will let you know (with Dutch bluntness, of course).
Between the hours of 10-11am, the app features flash discounts and limited time Dutch bites.
View App




Breakdown
It's Koffie Time!
Idea: Get working Americans to take a Dutch coffee break at Peet's
Insight: Americans have turned coffee into a productivity tool.
Overview
Situational Ads






Situational Ads






2025
2025
Kathleen Firment
Kathleen Firment
Greg Patterson
Greg Patterson
Annie Zheng
Annie Zheng