Client ask:
Develop a rule-breaking idea that will allow Dave’s Killer Bread’s snack products to stand out.
Experiential
OOH
Social Media
In-Store
Mass Distribution
Breakdown
BUILD BUZZ AND
DISRUPT EXPECTATIONS
CURIOSITY BECOMES
HANDS-ON DISCOVERY
SUSTAIN ENGAGEMENT &
ENCOURAGE LOYALTY
What's Your Killer Kombo?
Insight: Unexpected discovery sparks a desire that cannot be ignored.
Idea: Remove the rules from snacking so that you can explore your cravings.
Overview
Client ask:
Develop a rule-breaking idea that will allow Dave’s Killer Bread’s snack products to stand out.
Mass-Distribution
OOH
In-Store
Social Media
Experiential
Breakdown
What's Your Killer Kombo?
Idea: Remove the rules from snacking so that you can explore your cravings.
Insight: Unexpected discovery sparks a desire that cannot be ignored.
BUILD BUZZ AND DISRUPT EXPECTATIONS
Overview
2026
2026
Liv Koerner
Liv Koerner
Tiara Strait
Tiara Strait
Caroline Thomas
Caroline Thomas
Maddie Green
Maddie Green
Maddie Seabolt
Maddie Seabolt
Sara Cole
Sara Cole