Client ask:
Develop a rule-breaking idea that will allow Dave’s Killer Bread’s snack products to stand out.
Experiential
OOH
Social Media
In-Store
Mass Distribution
Breakdown
BUILD BUZZ AND
DISRUPT EXPECTATIONS
CURIOSITY BECOMES
HANDS-ON DISCOVERY
SUSTAIN ENGAGEMENT &
ENCOURAGE LOYALTY
What's Your Killer Kombo?
What's Your Killer Kombo?
Insight: Unexpected discovery sparks a desire that cannot be ignored.
Insight: Unexpected discovery sparks a desire that cannot be ignored.
Idea: Remove the rules from snacking so that you can explore your cravings.
Idea: Remove the rules from snacking so that you can explore your cravings.
Overview
Overview
BUILD BUZZ AND
DISRUPT EXPECTATIONS
CURIOSITY BECOMES
HANDS-ON DISCOVERY
SUSTAIN ENGAGEMENT &
ENCOURAGE LOYALTY
Client ask:
Develop a rule-breaking idea that will allow Dave’s Killer Bread’s snack products to stand out.
Client ask:
Develop a rule-breaking idea that will allow Dave’s Killer Bread’s snack products to stand out.
Mass-Distribution
Mass-Distribution
OOH
OOH
In-Store
In-Store
Social Media
Social Media
Experiential
Experiential
Breakdown
Breakdown
What's Your Killer Kombo?
Idea: Remove the rules from snacking so that you can explore your cravings.
Insight: Unexpected discovery sparks a desire that cannot be ignored.
BUILD BUZZ AND DISRUPT EXPECTATIONS
Overview
2026
2026
2026
Caroline Thomas
Caroline Thomas
Caroline Thomas