Ask:
Create a type-led idea that explores diverse reading habits and the changing nature of reading —& how typography can help us experience stories, ideas, and information in new, meaningful ways.
Font
A
B
C
D
E
f
G
H
i
j
k
l
m
n
o
p
q
r
s
t
u
w
x
v
y
z
Mural OOHs
Activation
Merchandise
Breakdown
Stories Are Meant To Be Told
Stories Are Meant To Be Told
Insight: Every reader was a listener first.
Insight: Every reader was a listener first.
Idea: Monotype and Penguin Random House celebrate the way stories first found us.
Idea: Monotype and Penguin Random House celebrate the way stories first found us.
Overview
Overview
Cadence
Promotion
Activation
Case Study
Case Study
Cadence
Promotion
Activation
Ask:
Create a type-led idea that explores diverse reading habits and the changing nature of reading —
& how typography can help us experience stories, ideas, and information in new, meaningful ways.
Ask:
Create a type-led idea that explores diverse reading habits and the changing nature of reading —
& how typography can help us experience stories, ideas, and information in new, meaningful ways.
Font
Font
Mural OOHs
Mural OOHs
Cadence—a font celebrating audiobooks, shaped by sound.
The base of each glyph is the waveform of its pronunciation.
Cadence—a font celebrating audiobooks, shaped by sound.
The base of each glyph is the waveform of its pronunciation.
A
A
B
B
C
C
D
D
E
E
f
f
G
G
H
H
i
i
j
j
k
k
l
l
m
m
n
n
o
o
p
p
q
q
r
r
s
s
t
t
u
u
v
v
w
w
y
y
z
z
x
x
Activation
Activation
Merchandise
Merchandise
Breakdown
Breakdown
Stories Are Meant To Be Told
Idea: Monotype and Penguin Random House
celebrate the way stories first found us
Insight: Every reader was a listener first.
Cadence
Overview
Case Study
2026
2026
2026
Elise Tanenbaum