Ask:
Create a type-led idea that explores diverse reading habits and the changing nature of reading —& how typography can help us experience stories, ideas, and information in new, meaningful ways.
Font
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Mural OOHs
Activation
Merchandise
Breakdown
Stories Are Meant To Be Told
Insight: Every reader was a listener first.
Idea: Monotype and Penguin Random House celebrate the way stories first found us.
Overview
Cadence
Promotion
Activation
Ask:
Create a type-led idea that explores diverse reading habits and the changing nature of reading —
& how typography can help us experience stories, ideas, and information in new, meaningful ways.
Font
Mural OOHs
Cadence—a font celebrating audiobooks, shaped by sound.
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Activation
Merchandise
Breakdown
Stories Are Meant To Be Told
Idea: Monotype and Penguin Random House celebrate the way stories first found us
Insight: Every reader was a listener first.
Cadence
Overview
2026
2026
Elise Tanenbaum
Maddie Seabolt
Maddie Seabolt
Sara Cole
Sara Cole
Elise Tanenbaum